Keynote Speakers

Professor Sabine Einwiller

Professor of Public Relations, Department of Communication

University of Vienna, Austria

Sabine Einwiller is the Professor of Public Relations Research in the Department of Communication at the University of Vienna, Austria, where she heads the Corporate Communication Research Group. She holds a doctorate degree in Business Adminstration from the University of St. Gallen (Switzerland) and a master’s degree in Psychology from the University of Mannheim (Germany).
Prior to her academic career, Sabine worked as a PR manager in a multinational chemical company in Germany. In her research, she is mainly interested in the effects of corporate communication on their stakeholders and in integrated communication management. In particular, her research focuses on the effects of negative publicity and crisis communication, consumer-company communication in social media, the strategic management of contents and topics and employee communication.

 

 

Professor Charles R Taylor

John A. Murphy Professor of Marketing

Villanova University, School of Business

Charles R. “Ray” Taylor is the John A. Murphy Professor of Marketing at the Villanova University of Business and Senior Research Fellow at the Center for Marketing and Consumer Insights. He received his PhD from Michigan State University. His research interests are in the area of marketing and society issues, including advertising regulation. Professor Taylor is Past-President of the President of the American Academy of Advertising. He is also current Editor in Chief of International Journal of Advertising. In 2012, Taylor received the Ivan L. Preston Award for Outstanding Lifetime Contribution to Advertising Research. Taylor has served as a Fulbright Senior Specialist and has taught courses in Germany, Korea, Austria, China, and the Czech Republic and has given lectures at many locations throughout the world.

Professor Taylor has published numerous articles in leading academic journals. He currently serves on the Editorial Review Boards of Journal of Public Policy and Marketing, Journal of Advertising, Journal of Consumer Affairs, Journal of Business Research, Psychology and Marketing, Journal of Marketing Communications, and Journal of Current Issues and Research in Advertising. Professor Taylor has published more than 100 books, journals, and conference papers. Professor Taylor’s research has received best paper awards from the Journal of Advertising (twice), Journal of Consumer Affairs, Journal of International Marketing, and Journal of Macromarketing.